Jason Franklin

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Click for pdf: How Charities Persuade Donors to Give Big

How Charities Persuade Donors to Give Big

Jul 24th, 2012 - AdvisorOne
There are six common motivators that prompt large donations, said the director of Bolder Giving in a webinar sponsored by The Chronicle of Philanthropy
In a time of economic uncertainty when many nonprofits are seeing donations fall, one way to conquer a potential donor’s concerns about the economy is to learn whether it is personal or national discomfort that causes their reluctance. Learning the source of discomfort could lead to a donor’s realization that the gift should...

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